Brand Foundation
- Name & positioning
- Logo
- Brand book
- Colors, fonts, textures
Website
- Design
- Integration
- Launch
Marketing
- Content pillars
- Launch plan
The Journey
Four turns of the spiral
A free 30-minute discovery call.
Your brand takes form, with your notes woven in.
Your brand and website come to life.
We go live, and you know how to run it.
Selected work
Before & after
These businesses needed a revamp. Drag the bar down to watch the old site become the new one.
AfterBefore
↓ Drag to reveal
Home-birth birth worker in Asheville, NC. From a builder template with no way to book, to a sacred brand with calls that book themselves.
"Kara took what I carry as a midwife and gave it a home online. It finally feels like me, and families can book me on their own."
AfterBefore
↓ Drag to reveal
Handmade Ayurvedic skincare, 25 years in the making. From no brand book and a cluttered store that held sales back, to a clean shop with a skin quiz that guides every customer.
"My products finally look as good as they feel. Kara made my store simple, beautiful and easy to shop."
Portrait coming soon
About
Greetings, I'm Kara.
"Your brand is your spirit, given a shape the world can see."
I'm Kara Ann Payne, a mother and the founder of Spiral & Stone. I help people turn what they already carry inside into a brand others can feel, and a website that does the work for them.
The spiral is how real growth happens: you circle back to what matters, a little wiser each time. The stone is what lasts. That's what I build.
Start a project
Let's build something that lasts.
Four quick questions, then pick a time for your free 30-minute Zoom discovery call.
i.A free 30-minute call, no pressure
ii.A clear plan and a written price
iii.A deposit holds your spot to begin